Tag: blended CPC
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High ROAS, Low Profit: Why Paid Ad Metrics Are Creating Misleading Business Decisions
A lot of businesses today are spending money on Facebook Ads, Google Ads, Instagram Ads, and performance marketing campaigns… but still struggling to understand why profits feel inconsistent. Some ad campaigns show strong ROAS, and some only generate cheap clicks.So, CPC looks healthy. Traffic increases. And yet somehow: One of the biggest reasons this happens…