-
Why Discounts Work So Well… And Why That Should Worry You
Discounts do work. I’m not against them. In fact, they work extremely well. And that’s exactly why you may become dependent on them without noticing the long-term tradeoff. Here’s the familiar situation: You launch something.You promote it.Traffic is coming in. People are interested… but not buying. So you do the most obvious thing: Drop the…
-
Why Some SaaS Startups Grow In Revenue But Feel Harder To Run
A few days ago, I came across a discussion where a SaaS founder asked: “What’s the best pricing model for my product?” The replies came instantly. People discussed: You know the usual conversation. But almost nobody asked something much more important first: “What does it actually cost you to serve one customer?” And honestly… That’s…
-
High ROAS, Low Profit: Why Paid Ad Metrics Are Creating Misleading Business Decisions
A lot of businesses today are spending money on Facebook Ads, Google Ads, Instagram Ads, and performance marketing campaigns… but still struggling to understand why profits feel inconsistent. Some ad campaigns show strong ROAS, and some only generate cheap clicks.So, CPC looks healthy. Traffic increases. And yet somehow: One of the biggest reasons this happens…
